I will talk about in this weeks blog is “Tale of the Tiger: Customer Service.” It is overall a great story. I think an upbeat tale such as this is good for us all. It was an excellent decision for the airport to showcase it as a marketing campaign. By showing the human aspect of it, it reached many people on many levels. As a marketing strategy, I think it achieved its objective of highlighting the airport employee’s dedication to customer service. The employee in this story went above and beyond in the name of customer service. The way it happened also seemed so natural and unplanned, but that added to the success. As these types of stories tend to do, they went viral internationally, not just in the U.S., and that led to a lot of media attention, including print and news stories worldwide. It prompted other customers to share positive experiences on the airport’s social media accounts.

I think the airport did everything right, posting the story and the aftermath. By letting the story flow, naturally, I do not believe anything needed to have been done differently. They gained a lot of attention without exploiting the boy, or his family, or anything about the story. It was one of those things that happened naturally. Tampa bay International Airport has an active media presence; Facebook has over 112K followers on the page and Instagram with over 42k followers. Both platforms are updated and active regularly that are customer-friendly and interesting.

Tale of tiger’s big adventure highlights airport’s commitment to customer service – The Shorty Awards. The Shorty Awards – Honoring the best of social media. (n.d.). https://shortyawards.com/8th/boy-leaves-stuffed-tiger-at-tpa-returns-to-a-tale-of-tigers-big-adventure-see-more-at-httpww.